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DESIGN AND LAYOUT OF SALE CATALOG FOR REAL ESTATE PROMOTER
From the first moment we wanted to communicate elegance. That’s why on its cover we made it very clear what the line was and we declined for a design with neutral colors, using ranges of gray, which allowed us to transmit the right sensations.
In most of its sections it was decided to leave the even pages with only the small and focused corporate image. This brought a sense of cleanliness and breadth in each section, highlighting the work done in each infographic.
The work done in the infographics was amazing, choosing the exact pieces and their location is an art. To this is added the technical part, where perspective and lighting are key to make the difference between a realistic render or photo that makes the most retailers doubt.
The subtlety first of all, that’s why only on specific occasions we introduce photographic retouching by painting effects accompanying the photograph. And on its left side we create a copy of its structure outlining only its contours. This contributed to the design a sense of planes and a more technical perception.
The ideas are simple, implementing them is complicated, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
In SEB Creativos from the first moment as main objective the graphic communication in the design and development of the corporate line. We assume the quality standards that our client demands and we respect them until the end, both in the design and in the qualities of the material and the printing of the chosen support.
The presentation for this real estate development was a success, obtaining a very good response and an excellent reaction from customers in it.