staging ofbrand & online channels_
CREATION OF BRANDING AND CORPORATE IMAGE WITH LAUNCH ON AND OFFLINE
Quality, craftsmanship and commitment; three values that we had to communicate as a main challenge. Our client, Helados Gepetto, an artisan ice cream shop in the province of Málaga, needed to publicize its product; he needed to define his brand in the market.
For this we opted for the creation of a strategy that would position Gepetto as a benchmark for quality before its competition through craftsmanship with a strong Italian personality. This included the creation of a visual that would link the brand with the concepts of “made by hand”, “quality and” insurmountable flavor “, introducing them through a rhetoric based on the relationship between the name of the brand and the culture. popular around him.
Ideas are simple, implementing them is difficult, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
In this project we chose to follow a line of natural colors, reminiscent of wood and with the inclusion of strong dark tints; conjugating the natural with the professional, the art with the character.
Within this visual line, three fundamental products were created for the definition of the brand; logo, introductory video and website; These, supported by a solid creative strategy, managed to show a line of style that today gives the brand a homogeneous and elegant personality.
We measure what is done to control, we control to direct and we direct to improve.
Sources; Off line survey and Google Analytics.