{"id":30569,"date":"2025-06-20T12:50:55","date_gmt":"2025-06-20T12:50:55","guid":{"rendered":"https:\/\/sebcreativos.es\/?post_type=portfolio&#038;p=30569"},"modified":"2025-09-29T08:25:23","modified_gmt":"2025-09-29T08:25:23","slug":"solbeach","status":"publish","type":"portfolio","link":"https:\/\/sebcreativos.es\/en\/portfolios\/solbeach\/","title":{"rendered":"SolBeach"},"content":{"rendered":"\n<section    class='pt-hh  px-16 flex flex-col gap-60'    >\n    \n\n<div    class='container flex flex-row flex-wrap content-between items-center py-30  gap-30'    data-aos=\"splitIn\" data-aos-duration=\"5000\" data-aos-split=\"words\">\n    \n\n\n    \n    \n        <h1            class='text-3xl xl:text-5xl font-bold flex-auto grow '            data-aos=\"splitIn\"            aria-label=\"A step up, from the brand to the gym.\">\n            \n\n                            A step up, from the brand to the gym.            \n        <\/h1>\n\n    \n\n\n<\/div>\n\n<\/section>\n\n\n<section    class='flex flex-col overflow-hidden'    data-aos=\"zoom-out-rounded\" data-aos-scrub data-aos-start=\"clamp(top bottom)\" data-aos-end=\"top top\">\n    \n\n\n    <p>This is a Custom Video Block, click here to edit its parameters.<\/p>\n\n\n\n<\/section>\n\n\n<section        >\n    \n\n<div    class='container flex flex-row flex-wrap content-between items-center px-16 xl:px-0 gap-x-30 gap-y-10'    >\n    \n\n<div        >\n    \n\n\n    \n    \n        <p\n            class='*:text-base-400 text-sm '                        aria-label=\"&lt;span&gt;Client:&lt;\/span&gt; Sol Beach   \">\n            <span>Client:<\/span> Sol Beach        <\/p>\n\n    \n\n\n<\/div>\n\n\n<div        >\n    \n\n\n    \n    \n        <p\n            class='*:text-base-400 text-sm '                        aria-label=\"&lt;span&gt;Year:&lt;\/span&gt; 2023   \">\n            <span>Year:<\/span> 2023        <\/p>\n\n    \n\n\n<\/div>\n\n\n<div        >\n    \n\n\n    \n    \n        <p\n            class='*:text-base-400 text-sm '                        aria-label=\"&lt;span&gt;Project:&lt;\/span&gt; Website, Rebranding, Interior Design   \">\n            <span>Project:<\/span> Website, Rebranding, Interior Design        <\/p>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<div    class='py-50 xl:py-100 px-16 flex flex-col gap-60'    >\n    \n\n<div    class='container'    >\n    \n\n\n    \n    \n        <h1            class='text-2xl lg:text-3xl xl:text-4xl container'            data-aos=\"splitIn\" data-aos-scrub data-aos-end=\"top top\"            aria-label=\"We redesigned Solbeach&#039;s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.\">\n            \n\n                            We redesigned Solbeach&#8217;s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.            \n        <\/h1>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n\n<section    class='flex flex-col gap-60'    >\n    \n\n\n                    <img decoding=\"async\"  src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/06\/Aplicaciones-Sol-Beach-copia.jpg\" class=\"object-cover w-full h-full\" \/>\n    \n\n\n<\/section>\n\n\n<div    class='py-50 xl:py-100 px-16 flex flex-col gap-60'    >\n    \n\n<div    class='container flex flex-col items-end gap-100'    data-aos=\"splitIn\" data-aos-scrub data-aos-end=\"top top\">\n    \n\n\n    \n    \n        <h2            class='text-3xl lg:text-3xl xl:text-4xl container'                        aria-label=\"An image fitting for a new center, unique in the area.\">\n            \n\n                            An image fitting for a new center, unique in the area.            \n        <\/h2>\n\n    \n\n\n\n\n    \n    \n        <h2            class='w-full xl:w-1\/2 text-2xl xl:text-3xl '                        aria-label=\"Branding and enhanced \r\nimage, new website, and a professional photoshoot.\">\n            \n\n                            Branding and enhanced \r\nimage, new website, and a professional photoshoot.            \n        <\/h2>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n\n<section    class='px-16'    >\n    \n\n<div    class='container'    >\n    \n\n<div    class='flex flex-col xl:flex-row gap-30'    >\n    \n\n<div    class='xl:w-1\/2'    >\n    \n\n\n    <p>This is a Custom Video Block, click here to edit its parameters.<\/p>\n\n\n\n<\/div>\n\n\n<div    class='xl:w-1\/2'    >\n    \n\n\n                    <img decoding=\"async\"  src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/06\/MG_0157-8-2-e1753171669715.webp\" class=\"object-cover w-full h-full\" \/>\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section    class='pt-100 pb-80 px-16 relative'    >\n    \n\n<div    class='container flex flex-col flex-wrap items-end gap-60'    data-aos=\"splitIn\"  data-aos-scrub>\n    \n\n<div    class='xl:w-1\/2 flex flex-col gap-30'    >\n    \n\n\n    \n    \n        <h3                                    aria-label=\"The Challenge\">\n            \n\n                            The Challenge            \n        <\/h3>\n\n    \n\n\n\n\n    \n    \n        <h4            class='text-lg lg:text-xl '            style=\"font-weight: 50;\"            aria-label=\"The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym&#039;s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.\">\n            \n\n                            The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym&#8217;s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.            \n        <\/h4>\n\n    \n\n\n<\/div>\n\n\n<div    class='xl:w-1\/2 flex flex-col gap-30'    >\n    \n\n\n    \n    \n        <h3                                    aria-label=\"The Solution\">\n            \n\n                            The Solution            \n        <\/h3>\n\n    \n\n\n\n\n    \n    \n        <h4            class='text-lg lg:text-xl '            style=\"font-weight: 50;\"            aria-label=\"We created a new visual identity with a retro-industrial style, applying aesthetic consistency across the gym&#039;s entire physical and digital environment. We redesigned the logo, proposed a warehouse-style interior, customized their website to connect with the membership app, and conducted a professional photoshoot to add visual authenticity.\">\n            \n\n                            We created a new visual identity with a retro-industrial style, applying aesthetic consistency across the gym&#8217;s entire physical and digital environment. We redesigned the logo, proposed a warehouse-style interior, customized their website to connect with the membership app, and conducted a professional photoshoot to add visual authenticity.            \n        <\/h4>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section    class='flex flex-col overflow-hidden'    data-aos=\"zoom-out-rounded\" data-aos-scrub data-aos-start=\"clamp(top bottom)\" data-aos-end=\"top top\">\n    \n\n\n    <p>This is a Custom Video Block, click here to edit its parameters.<\/p>\n\n\n\n<\/section>\n\n\n<div    class='py-50 xl:py-100 px-16 flex flex-col gap-60'    >\n    \n\n<div    class='container flex flex-col items-end gap-100'    data-aos=\"splitIn\" data-aos-scrub data-aos-end=\"top top\">\n    \n\n\n    \n    \n        <h2            class='text-3xl lg:text-3xl xl:text-4xl container'                        aria-label=\"With a retro-industrial style, applying aesthetic consistency across the entire physical and digital environment.\">\n            \n\n                            With a retro-industrial style, applying aesthetic consistency across the entire physical and digital environment.            \n        <\/h2>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n\n<section    class='pb-100 pb-100 px-16 relative'    >\n    \n\n<div    class='container flex flex-col flex-wrap items-end gap-60'    data-aos=\"splitIn\"  data-aos-scrub>\n    \n\n<div    class='xl:w-1\/2 flex flex-col gap-30'    >\n    \n\n\n    \n    \n        <h3                                    aria-label=\"Highlights\">\n            \n\n                            Highlights            \n        <\/h3>\n\n    \n\n\n\n\n    \n    \n        <h4            class='text-lg lg:text-xl '            style=\"font-weight: 50;\"            aria-label=\"We completely redesigned the brand with a coherent retro-industrial identity in interior design and physical media. We created a responsive website integrated with their membership app and enhanced communication with original photography. The project positions the gym to compete with major franchises and is ready to scale for new products.\">\n            \n\n                            We completely redesigned the brand with a coherent retro-industrial identity in interior design and physical media. We created a responsive website integrated with their membership app and enhanced communication with original photography. The project positions the gym to compete with major franchises and is ready to scale for new products.            \n        <\/h4>\n\n    \n\n\n<\/div>\n\n\n<div    class='xl:w-1\/2 flex flex-col gap-30'    >\n    \n\n\n    \n    \n        <h3                                    aria-label=\"Timelines\">\n            \n\n                            Timelines            \n        <\/h3>\n\n    \n\n\n\n\n    \n    \n        <h4            class='text-lg lg:text-xl '            style=\"font-weight: 50;\"            aria-label=\"The project was developed in phases: first, the concept and visual identity were defined, followed by the interior design and mockups. Then, photo shoots and web development with payment integration were carried out. Finally, the physical elements and final adjustments were implemented.\">\n            \n\n                            The project was developed in phases: first, the concept and visual identity were defined, followed by the interior design and mockups. Then, photo shoots and web development with payment integration were carried out. Finally, the physical elements and final adjustments were implemented.            \n        <\/h4>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section    class='flex flex-col gap-60 px-16'    >\n    \n\n<div    class='container flex flex-col gap-30'    >\n    \n\n\n                    <img decoding=\"async\"  src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/06\/Valla-Sol-Beach-copia.jpg\" class=\"object-cover w-full h-full\" \/>\n    \n\n\n\n<div    class='flex flex-col xl:flex-row gap-30'    >\n    \n\n<div    class='xl:w-1\/2'    >\n    \n\n\n                    <img decoding=\"async\"  src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/06\/Manual-de-Marca-Sol-Beach-13.jpg\" class=\"object-cover w-full h-full\" \/>\n    \n\n\n<\/div>\n\n\n<div    class='xl:w-1\/2'    >\n    \n\n\n                    <img decoding=\"async\"  src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/06\/Manual-de-Marca-Sol-Beach-17.jpg\" class=\"object-cover w-full h-full\" \/>\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section    class='pt-100 pb-50 px-16 relative flex flex-col gap-60'    >\n    \n\n<div    class='container flex flex-col xl:flex-row gap-100'    >\n    \n\n<div    class='xl:basis-4\/16'    >\n    \n\n\n    \n    \n        <h2            class='text-3xl lg::text-4xl overflow-hidden'            data-aos=\"splitIn\"            aria-label=\"Credits\">\n            \n\n                            Credits            \n        <\/h2>\n\n    \n\n\n<\/div>\n\n\n<div    class='services__block gap-32 flex flex-col xl:basis-auto grow'    data-aos=\"fadeIn\" data-aos-group>\n    \n\n<div    class='flex flex-col gap-10'    >\n    \n\n\n    \n    \n        <h3            class='text-xl mb-0'            data-aos-child            aria-label=\" SEB Creativos\">\n            \n\n                             SEB Creativos            \n        <\/h3>\n\n    \n\n\n\n\n    \n    \n        <p\n                        data-aos-child            aria-label=\"Branding, Web design, Interior design, Photography director.   \">\n            Branding, Web design, Interior design, Photography director.        <\/p>\n\n    \n\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n\n<section    class='pt-50 pb-100 px-16 relative flex flex-col gap-60'    >\n    \n\n<div    class='container flex flex-col xl:flex-row gap-100'    >\n    \n\n<div    class='xl:basis-4\/16'    >\n    \n\n\n    \n    \n        <h2            class='text-3xl lg::text-4xl overflow-hidden'            data-aos=\"splitIn\"            aria-label=\"Services Performed\">\n            \n\n                            Services Performed            \n        <\/h2>\n\n    \n\n\n<\/div>\n\n\n<div    class='services__block gap-32 flex flex-col xl:basis-auto grow'    data-aos=\"fadeIn\" data-aos-group>\n    \n\n<div    class='service__block-inner gap-32 flex flex-col bg-neutral'    >\n    \n\n    <div class=\"flex flex-col\" >\n    \n    \n        \n        \n            <a\n                href='\/creacion-de-marca\/'                                class='flex py-16 border-t font-medium  text-xl gap-16'                                data-cursor-video='https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/05\/Frida-sin-Marca.mp4'                data-aos-child>\n\n                                            <span class=\"text-sm\">\n                            01                        <\/span>    \n                        <span  class=\"flex-1\">\n                            Branding                        <\/span>\n                                            \n                    \n                    \n\n            <\/a>\n\n        \n    \n        \n        \n            <a\n                href='\/en\/corporate-image'                                class='flex py-16 border-t font-medium  text-xl gap-16'                                data-cursor-video='https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/05\/Frida-sin-Marca.mp4'                data-aos-child>\n\n                                            <span class=\"text-sm\">\n                            02                        <\/span>    \n                        <span  class=\"flex-1\">\n                            UX \/ UI                        <\/span>\n                                            \n                    \n                    \n\n            <\/a>\n\n        \n    \n        \n        \n            <a\n                href='\/diseno-web\/'                                class='flex py-16 border-t font-medium  text-xl gap-16'                                data-cursor-video='https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/05\/Miguel-A-sin-Marca.mov'                data-aos-child>\n\n                                            <span class=\"text-sm\">\n                            03                        <\/span>    \n                        <span  class=\"flex-1\">\n                            Responsive web design                        <\/span>\n                                            \n                    \n                    \n\n            <\/a>\n\n        \n    \n        \n        \n            <a\n                href='\/en\/advertising-and-communication\/'                                class='flex py-16 border-t font-medium  text-xl gap-16'                                data-cursor-video='https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/05\/Dali-sin-Marca-de-Agua.mov'                data-aos-child>\n\n                                            <span class=\"text-sm\">\n                            04                        <\/span>    \n                        <span  class=\"flex-1\">\n                            Brand Communication                        <\/span>\n                                            \n                    \n                    \n\n            <\/a>\n\n        \n    \n        \n        \n            <a\n                href='\/en\/advertising-and-communication\/'              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