{"id":25932,"date":"2021-11-26T09:02:57","date_gmt":"2021-11-26T09:02:57","guid":{"rendered":"https:\/\/sebcreativos.es\/how-to-create-an-instagram-ad\/"},"modified":"2025-07-23T06:37:59","modified_gmt":"2025-07-23T06:37:59","slug":"how-to-create-an-instagram-ad","status":"publish","type":"post","link":"https:\/\/sebcreativos.es\/en\/how-to-create-an-instagram-ad\/","title":{"rendered":"How to create an Instagram ad step by step"},"content":{"rendered":"<p>If you want to <strong>know how to create an ad on Instagram<\/strong> step by step, we present a brief <strong>guide<\/strong> for you to learn how to create campaigns with this platform in an <strong>effective and profitable<\/strong> way.<\/p>\n<p>It is important to understand that it is not enough to create an ad and upload it to <strong>Instagram Stories<\/strong> or to your profile as just another publication. For <strong>Instagram Ads<\/strong> to be profitable, you must design a strategy that includes simple and profitable campaigns. If you don&#8217;t know how to create advertising campaigns on Instagram, here we will show you how to do it.<\/p>\n<p>&nbsp;<\/p>\n<h2>Formats that an ad can have on Instagram<\/h2>\n<p>Before you start<strong><a href=\"https:\/\/sebcreativos.es\/borrar-crear-cuenta-instagram-facebook-whatsapp\/\"> creating your advertising campaign<\/a><\/strong> or <strong>ad on Instagram<\/strong>, I recommend that you <strong>prepare the content you want to upload<\/strong>. That is, the <strong>visual elements<\/strong> (photos, videos) with which you intend to attract your target audience. You can also do a little <strong>research<\/strong> on the <strong>advertising actions<\/strong> of your <strong>competitors, <\/strong>you have to <strong>differentiate<\/strong> yourself from them!<\/p>\n<p>&nbsp;<\/p>\n<h3>Photo ads<\/h3>\n<p>That is, the image format. This format is the most used in Instagram advertising. Look for a quality image that catches the attention of your target and transmits a strong message that reinforces the photograph.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21646 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/anuncio-con-foto-en-instagram.png\" alt=\"anuncio con foto en instagram\" width=\"526\" height=\"580\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Video ads<\/h3>\n<p>This format probably generates the <strong>most interaction with Instagram users<\/strong>. Moving images are much more<strong> eye-catching<\/strong> than static images. In addition, the amount of <strong>information<\/strong> you can convey in a video is greater than in the case of an image. Create a <strong>simple<\/strong>, high-quality video (perhaps this is the most difficult part) with relevant information that you want to get across to your target audience. <strong>Important<\/strong>: if you are going to create your video before creating your Instagram ad campaign,<strong> keep in mind that the maximum length of this format is 2 minutes.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21644 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/anuncio-de-video-en-instagram.png\" alt=\"anuncio de video en instagram\" width=\"526\" height=\"580\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Ads by sequence<\/h3>\n<p>The carousel format allows you to <strong>present several images or videos in the same ad<\/strong>. Include a <em><strong>call-to-action<\/strong><\/em> that invites the user to <strong>swipe<\/strong> to see the entire sequence of images or videos. Make sure the first image is eye-catching enough to make them stay to see more.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21645 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/anuncio-por-secuencia-en-instagram.png\" alt=\"anuncio por secuencia en instagram\" width=\"526\" height=\"580\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Collection ads<\/h3>\n<p>That is, create an<strong> integrated story that shows a collection of products<\/strong> (for example, show part of your sneakers catalog). It can be interesting if you already have a <strong>catalog<\/strong> on <strong><a href=\"https:\/\/sebcreativos.es\/borrar-crear-cuenta-instagram-facebook-whatsapp\/\">Facebook<\/a> <\/strong>and you decide to <strong>synchronize<\/strong> both platforms with the Facebook pixel.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21643 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/anuncio-de-coleccion-en-instagram.png\" alt=\"anuncio de coleccio\u0301n en instagram\" width=\"526\" height=\"580\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Instagram Stories<\/strong><\/h3>\n<p>This may be the format <strong>most used<\/strong> by Instagram users. Here you can only upload an image or a video, so you&#8217;ll need to make sure these elements are eye-catching and create powerful messages that are able to <strong>convince the user in just 15 seconds<\/strong> to take the targeted action (e.g. scroll to see more or purchase an item from within the story itself). <em>Guide | How to make an Instagram story ad.<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21642 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/anuncio-de-stories-en-instagram.png\" alt=\"anuncio de stories en instagram\" width=\"526\" height=\"580\" \/><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>How to create an ad on Instagram (Guide)<\/h2>\n<p>You have already prepared all the content you want to upload. Your creative strategy is defined. It&#8217;s time to start creating the ad. Follow these <strong>6 simple steps<\/strong> to achieve effective and <strong><a href=\"https:\/\/sebcreativos.es\/borrar-crear-cuenta-instagram-facebook-whatsapp\/\">profitable advertising.<\/a><\/strong><\/p>\n<h3>Step 1. Create a company page and profile.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21636 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/crear-business-manager.png\" alt=\"crear business manager\" width=\"1500\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Before you start, you need to<strong> link your Facebook account<\/strong> (your business page) with <strong>Instagram<\/strong>. You can do this from <a href=\"https:\/\/business.facebook.com\/\"><strong>the Facebook Ads <em>business<\/em> manager<\/strong><\/a> (from your <strong>page settings<\/strong>). If you don&#8217;t have a <strong>Facebook page<\/strong> for your business yet, it&#8217;s time to create one.<\/p>\n<p><strong>Create an advertising account<\/strong> from the <em>Facebook Ads business manager<\/em>. This account will be linked to Instagram. I recommend that you install <em>Facebook Pixel<\/em>, which I have already told you about before, to be able to synchronize your ads on both platforms. You can skip this step, but it will be quite useful in the future when you want to create more complex campaigns.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step 2. Select your target.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21637 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/crear-una-campana-en-instagram.png\" alt=\"crear una campan\u0303a en instagram\" width=\"1500\" height=\"520\" \/><\/p>\n<p>Among the goals you may want to achieve by creating a campaign on Instagram are goals of:<\/p>\n<ul>\n<li><strong>Recognition<\/strong> (brand recognition, reach).<\/li>\n<li><strong>Consideration<\/strong> (traffic, lead generation, downloads&#8230;).<\/li>\n<li><strong>Conversion<\/strong> (conversions and sales).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Step 3. Setting up the ad set on Instagram.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21638 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/conjunto-de-anuncios-en-instagram.png\" alt=\"conjunto de anuncios en instagram\" width=\"1500\" height=\"520\" \/><\/p>\n<p><strong>Name the ad sets and set<\/strong> <strong>the location<\/strong>. The placement refers to the platforms where you want your ads to be seen. You can choose between Facebook, Instagram, Messenger or Audience Network. I know we are in a post about how to create an ad on Instagram, but remember that this whole process is done from Facebook. Therefore, you will see different options that will make reference to this platform.<\/p>\n<p>If you only want your ad to be seen on Instagram, select<strong> edit ad placement<\/strong> and mark only the Instagram platform.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step 4. Audience segmentation.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21639 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/segmentacion-en-instagram.png\" alt=\"segmentacio\u0301n en instagram\" width=\"1500\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>A good segmentation will make your ads reach the target you want, which translates into higher chances of <strong>traffic and conversion<\/strong>.<\/p>\n<ul>\n<li>The <strong>parameters<\/strong> you can select to segment your audience are:<\/li>\n<li><strong>Location<\/strong> (provinces, cities).<\/li>\n<li><strong>Demographics<\/strong> (age, gender or language).<\/li>\n<li><strong>Interests<\/strong> (which ads they usually like, for example).<\/li>\n<li><strong>Behaviors<\/strong> (what activities they do).<\/li>\n<li>Customers you already know (<strong>customize<\/strong> your target audience yourself).<\/li>\n<li><strong>Customers similar<\/strong> to current ones.<\/li>\n<li>Automatic Instagram segmentation.<\/li>\n<\/ul>\n<p><strong>Important<\/strong>: Remember that<strong> each group of ads will target a different type of audience<\/strong>. Keep in mind the different profiles you will be targeting. Within the same campaign, <strong>you can create different ad sets<\/strong> or ad versions for <strong>different audiences.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Step 5. Choose your budget.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21640 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/como-crer-un-anuncio-en-instagram.png\" alt=\"como crer un anuncio en instagram\" width=\"1500\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Decide <strong>how much you want to spend<\/strong> and how long these ads will run. The <strong>duration of the campaign<\/strong> will depend on the <strong>budget you set<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step 6. Create your ad on Instagram.<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21641 size-full\" src=\"https:\/\/sebcreativos.es\/wp-content\/uploads\/2025\/01\/crear-anuncios-en-instagram.png\" alt=\"crear anuncios en instagram\" width=\"1500\" height=\"520\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Finally, it&#8217;s time to create your Instagram ad. Here you will write the <strong>text<\/strong> of the ad and upload the <strong>visual elements<\/strong> you have created. You can also choose a<em><strong> call-to-action<\/strong><\/em> (recommended).<\/p>\n<p>Once the ads are ready, hit &#8220;<strong>Publish<\/strong>&#8220;. <strong>They must first be reviewed<\/strong> for compliance with Instagram&#8217;s Advertising Policy. When they are approved, they will automatically <strong>go live<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to know how to create an ad on Instagram step by step, we present a brief guide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[],"class_list":["post-25932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn \u25b7 How to easily create Instagram ads ?<\/title>\n<meta name=\"description\" content=\"\u2705 We present a short guide for you to learn how to create effective Instagram ads easily and step by step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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