They define how you act, how you communicate, and why you make each decision. They are the common thread that gives coherence to everything you do and allows your audience to understand—and feel—you. Without them, your brand may have form… but no substance.
It’s the position your brand occupies in the minds (and decisions) of your customers. We work to define what makes you unique, why they should choose you and not the rest. It’s not about shouting louder but being clearly relevant to those who truly matter to you.
Choosing a good name isn’t an aesthetic issue; it’s a strategic decision. We create purposeful names: memorable, registrable, and capable of growing with your brand. Because the name is the first thing heard… and the last thing forgotten.
It’s the story that supports your brand: what you say, how you say it, and why someone should listen. We create an authentic narrative that gives depth, emotion, and coherence to your identity. Because telling a good story isn’t optional… it’s what turns a business into a meaningful brand.
Much more than a logo. We design a comprehensive visual identity: from typography and color palette choices to graphic style, iconography, and all the elements that make your brand recognizable, coherent, and adaptable across any channel.
Brands aren’t just seen; they’re also heard. We define their tone, voice, and way of expressing themselves at every touchpoint. From a slogan to an error message, every word counts and builds perception.
We also just do logos.
But here, you won’t find a logo made in an afternoon.
Even the simplest things, we do with intention and detail.
And if all you’re looking for is “a logo,” it’s better if we do it: we deliver it well resolved, with its corporate manual, usage guides, and everything ready for when you decide to take your brand to the next level.
We don’t know how other agencies work, but at SEB, we understand that a corporate image goes far beyond a pretty logo. It’s about building a visual and verbal identity with purpose, coherence, and personality.
We start with strategic consulting: we analyze your business, your goals, and what makes you different. Then we research your market, competition, and audience to define a solid foundation: values, positioning, style, and, if needed, even the name.
With that strategy clear, we design a complete visual identity: logo, color palette, typography, and graphic resources designed to work across any channel.
We also define your brand’s tone of voice and key messages because looking good isn’t enough: you need to sound right.
And we deliver it all well-documented in a corporate image manual, ready to use without errors or confusion.
This way, we don’t just create brands that stand out. We create brands that stay.