A step up, from the brand to the gym.
Client: Sol Beach
Year: 2023
Project: Website, Rebranding, Interior Design
We redesigned Solbeach’s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.
An image fitting for a new center, unique in the area.
Branding and enhanced image, new website, and a professional photoshoot.
The Challenge
The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym’s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.
The Solution
We created a new visual identity with a retro-industrial style, applying aesthetic consistency across the gym’s entire physical and digital environment. We redesigned the logo, proposed a warehouse-style interior, customized their website to connect with the membership app, and conducted a professional photoshoot to add visual authenticity.
With a retro-industrial style, applying aesthetic consistency across the entire physical and digital environment.
Highlights
We completely redesigned the brand with a coherent retro-industrial identity in interior design and physical media. We created a responsive website integrated with their membership app and enhanced communication with original photography. The project positions the gym to compete with major franchises and is ready to scale for new products.
Timelines
The project was developed in phases: first, the concept and visual identity were defined, followed by the interior design and mockups. Then, photo shoots and web development with payment integration were carried out. Finally, the physical elements and final adjustments were implemented.
Credits
SEB Creativos
Branding, Web design, Interior design, Photography director.
