A step up, from the brand to the gym.
Client: Sol Beach
Client: Sol Beach
Client: Sol Beach
We redesigned Solbeach’s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.
We redesigned Solbeach’s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.
We redesigned Solbeach’s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.
The Challenge
The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym’s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.
The Challenge
The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym’s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.
We redesigned Solbeach’s identity to reflect the opening of its new center: a powerful brand, an industrial aesthetic, and complete consistency across all physical and digital media.
The Challenge
The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym’s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.
The Challenge
The challenge was to transform a generic brand into a powerful and distinctive identity capable of competing with major franchises. It was necessary to redesign everything from the logo to the gym’s interior, create a cohesive aesthetic across all physical and digital media, and ensure functional integration with their management app, all with a future-proof vision for scaling to new products.
Credits
SEB Creativos
Branding, Web design, Interior design, Photography director.
Credits
SEB Creativos
Branding, Web design, Interior design, Photography director.
