creation and launch ofthe business _
MARKET RESEARCH, BUSINESS CREATION AND CAMPAIGN LAUNCH
With this project we can conclude that both its brand image and the business model that surrounds it was managed within the agency from its beginning to the present.
It was a project that from its birth was very clear what was going to be its market segment, the target it was aimed at and the value proposal that it would bring in a market as demanding and competitive as the world of the event planner is.
It is worth noting that despite being a young company, Marbella Wedding was able to find a place among the big ones. That both in its image and internal policy the objective has been to overcome offering the best and maintain the brand in the market trends.
The ideas are simple, implementing them is complicated, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
Since the creation of its logo, brand manual in which more than 25 different media were used, Web platform, off line advertising, SEO positioning, SEM including AdWords, Facebook Ads, Campaign Analysis and more analysis … We can say that We find the profitability of this business.
We continue and we will continue working with this company, but now the objective has changed. We are dedicated to replicating what works and our purpose is to create a greater impact and optimize each campaign to the fullest.
We measure what is done to control, we control to direct and we direct to improve.
Sources; Google Analitycs, Moz & Facebook Ads.