Google My Business is a free marketing tool that facilitates communication between potential customers and the company because, in addition […]
Empathy map – How to create it and put your customers first
One of the biggest mistakes companies make is to invest their resources doing something that their customers do not require. […]
Tripwire Marketing – How to use it to increase conversions?
One of the ways to increase the conversion rate is to use the tripwire marketing strategy. You may think […]
Marketing Briefing – What is it and how to develop it?
If you work in a marketing agency, you surely understand the importance of having complete and accurate information in order […]
Creator Studio for Facebook and Instagram – What is it and how to use it?
The power of Facebook and Instagram to develop marketing campaigns continues to grow with its “Creator Studio” tool, designed to […]
What is a wireframe and how to create it?
Wireframes are different tools that are responsible for analyzing usability and are also fundamental to the world of web design […]
What is a Digital Trafficker – Roles and Competencies
Digital traffic encompasses the management, coordination and optimization of a company’s advertising campaigns and the Digital Trafficker is in charge […]
Sales funnel strategies for each stage of the process(sin importar)
Sales funnel strategies are used by marketing specialists and entrepreneurs to boost sales. Sales funnels allow to know the path […]
How to do Remarketing on Facebook and Instagram Ads
If you are struggling with low conversions and a high cart abandonment rate, remarketing is an excellent strategy to overcome […]
What is a Buyer Persona, what is its importance and how to create it?
Regardless of the type of business you have, one of the first actions you must take is to define who […]
SWOT Matrix What is SWOT and how is the strategic analysis performed?
The SWOT matrix is a simple but powerful and effective tool to help you develop your business and personal strategies. […]
How to target on Facebook and Instagram Ads – Complete Guide 2021
The way to optimize Facebook Ads to generate the highest return on your advertising budget, is to dedicate your efforts […]