development of the main channel ofdistribution_
E-COMMERCE INTEGRATED TO THE COMMERCIAL POS WITH ABSOLUTE CARE OF THE BRAND
The website of Nare was a challenge from the start, creating a design outside the structures or standards that are currently marked by web managers, is not easy.
Its home makes it quite clear that the balance between minimalist design, brand communication and a correct technical structure is possible. And if we do not see it more often in other websites, it’s because of its degree of complexity.
This section could be called “The order in disorder”. A brand like Nare where it is taken care of down to the last detail, could not allow that one of its main sections was one more.
This section was designed in an unstructured way with the intention of stimulating the creativity of visitors by elevating the user experience.
By incorporating a payment platform within it, with some development, the addition of a calendar module and some other adaptation, the web could already offer up to three types of online tickets for its visitors.
To make the most of these new changes and developments made by the team decided to strengthen their physical store taking it online, but this time for its two most demanded products; His renowned catalog and his fashion book. Both are own brand of the house.
As a result, we can conclude that this store is one of the jobs we liked the most, a truly careful brand, accompanied by an exclusive and personal design.
A work inspired by the platform of one of the brands with the highest market rate in the textile and fashion world.
We have no doubt that Nare will be in the women’s swimsuit sector, the dedication and subtlety that lies behind this company is a determining factor in its success.
The ideas are simple, implementing them is difficult, our focus is on making them come true. That is why we observe and analyze the execution in the different areas of the project.
From the beginning we knew that Nare was a project based on the brand, that although our main function was to develop its online sales platform, we had to pay special attention to the details of its image.
In the technical part our biggest handicap was to create a structure out of the ordinary, that would highlight and make its design unique, and that in turn this will not affect the parameters set by the different browsers, responsive for all devices, optimal charging times, etc.
We measure what is done to control, we control to direct and we direct to improve.
Sources; Google Analitycs, Moz & WooCommerce.